Verticals

Who we work with

Our clients rank as some of the world’s largest businesses and include leaders in the global telecommunications, retail, travel and financial services arenas. We look after the 250 million customers of our 5,600 clients in over 20 countries. Staff at our call centres field 17 million calls per year. All of this means we have an ever increasing wealth of experience to draw from when creating our programmes. We help banks, insurers and telecommunications providers engage, convert and retain customers.

Banks

Global banking is changing:

  • Digital transformation – the way people interact, communicate and transact with banks is evolving.
    Regulatory change and the need to remain relevant and competitive is spurring new business models.
  • Easier and frictionless account switching.
  • We help generate customer retention, advocacy and new revenues, enabling banks to offer personal, targeted engagement programmes that their customers value, use and enjoy.

View the case studies here.

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Telecommunications

Telecoms transformation continues:

  • IP communications and over the top content operators have eroded traditional telco revenue through free voice, video and messaging
  • Number portability means switch providers easily
  • Content-based services are consumed on any device, anytime.

Competitive pressure has driven down average revenue per user (ARPU) but stimulated new services to attract and retain customers, generating new revenue streams in the process.

Affinion helps telecommunications operators develop customer attraction, conversion and retention through value exchange campaigns, better profiling, incentives and rewards.

View the case studies here.

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Insurance

Insurers struggle to differentiate their services and foster loyalty:

  • Insurance is viewed as a commodity, typically bought on price through aggregators or comparison sites.
  • Lack of direct and frequent customer communication makes it hard to build brand affinity.
  • Low adoption of digital channels makes personalised communication and experiences difficult.
  • Disruptive and competitive insureTech providers are engaging people quickly via their preferred digital channels.

Affinion helps insurers address these challenges. Customised engagement programmes, which are natural extensions to core offerings, create additional customer value, market differentiation and compelling reasons to correspond.

View the case studies here.

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