Who we work with

Who we work with

We help banks, insurers and telecommunications providers engage, convert and retain customers.

Banks

Global banking is changing:

  • Digital transformation – the way people interact, communicate and transact with banks is evolving.
  • Regulatory change and the need to remain relevant and competitive is spurring new business models.
  • Easier and frictionless account switching.

We help generate customer retention, advocacy and new revenues, enabling banks to offer personal, targeted engagement programmes that their customers value, use and enjoy.

Telecommunications

Telecoms transformation continues:

  • OTT content operators have eroded traditional telco revenue through free voice, video and messaging
  • Number portability enables easy switching of providers
  • Increasing demand for multimedia content on mobile devices is increasing

 

Competitive pressure has driven down average revenue per user (ARPU) but has driven innovation and stimulated new services to attract and retain customers, generating new revenue streams in the process.

Affinion helps telecommunications operators develop customer attraction, conversion and retention through value exchange campaigns, better profiling, incentives and rewards.

Insurance

Insurers struggle to differentiate their services and foster loyalty:

  • Insurance is viewed as a commodity, typically bought on price through aggregators or comparison sites.
  • Lack of direct and frequent customer communication makes it hard to build brand affinity.
  • Low adoption of digital channels makes personalised communication and experiences difficult.
  • Disruptive and competitive insuretech providers are engaging people quickly via their preferred digital channels.

Affinion helps insurers address these challenges. Customised engagement programmes, which are natural extensions to core offerings, create additional customer value, market differentiation and compelling reasons to correspond.

Our successful partnerships

Our clients rank as some of the world’s largest businesses and include leaders in the global telecommunications, retail, travel and financial services arenas.

Read more about a few of our successful partnerships.

 

BW Bank

Affinion reinvents value

DEVK Insurance

Insuring the safety of personal data

Mobilcom Debitel

Making digital life more secure

RBS Group

Championing customer satisfaction

France Loisirs

Getting more from spending more

UBI Banca

Tapping into customer motivations

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